With the evolution of Internet in 21st century, web development field has seen a tremendous amount of uprising. Websites what we are seeing today were used to look very different 17 years ago. Then people used web only for documentation and information. To get a clear idea, it’s better to visit the first website which was built by the creator of web, Tim Berners-Le. The website went live on August 6, 1991.
Websites developed at that time were just an HTML page with collection of text and links. CSS (Cascading Style Sheet) was also developed years after the first website was launched. With basic styling in web pages, websites began to have colors in it. Though, websites were still looking very plain. Wayback Machine shows how amazon website was looking in the year 2000. And we all know how the website looks now in 2017.
There are several factors a web developer should focus on while creating a website. Here we are going to club few of those important things a developer should be following while developing a website.
- A website with proper navigation & user Interface is widely accepted.
Websites designed with proper navigations and user interfaces automatically increases the user base for a particular business. It’s not only users, search engines also crawl websites and read the web pages. Therefore, websites tends to add site map to help bots to crawl the entire website. Adding a site map also help visitors ability to navigate throughout the website easily.
An effective UI design could increase at least 40 percent of lead generation because visitors spend only 10 seconds before they leave that website. A properly designed UI of a website can improve their traffic by almost 2.5% and page views by 3%. Few websites having great User Interfaces – Medium, Dropbox, Airbnb, etc.
- Websites should be Search Engine friendly
While working on a new website or a web page it is required to develop it according to search engines. Websites must be having SEO-friendly codes in order to help search spiders to crawl the website or a web page. By SEO-friendly codes, we mean properly incorporating the highly searched keywords, meta tag implementations, etc.
The primary aim is to improve the website ranking on search engines. There are several CMS providers in the market such as WordPress, Wix, and many more. WordPress provides several plugins that helps in improving search rankings for websites with little coding required.
- Load times plays an important role in websites
Today users are impatient and they want results in fraction of seconds. More than 90 percent visitors will never come back to the website if it takes more than 2 or 3 seconds to load. For web developers, it is advised to keep the web page size under 1 mb. Pingdom tool help developers to check their websites loading time from different locations.
To improve website’s user experience and customer retention, developers should periodically evaluate their website’s loading time.
- Responsiveness & Social Media Integration
There has been a tremendous increase in the number of mobile users. Currently, there are almost 4.77 billion mobile users on the planet. Therefore, web developers are now required to design new websites to be able to fit in any kind of screen resolution. Existing websites have also quickly understood the necessity of making their websites as responsive websites.
For millennials, social media has become the real place of connecting people. Businesses has also understood that a major portion of their users are on social media. Social Media Update 2016, 79 percent of all Internet users ( 68 percent of all U.S Adults) use Facebook. Websites should not miss out an opportunity to connect with their users by adding social media buttons to gain traffic from it.
- Website Security matters a lot
Due to increased digitization, websites have become more vulnerable to hackings. Website developers must build websites in such a way that security breaches should not happen either on front-end or backend. A website without SSL certificate are open to browser based potential threats. Businesses must add SSL certificate in their website to keep their websites safe and secure.
HTTPS incorporated on the entire website enhances its security over internet. It basically encrypts the entire content and attackers will not be able to hack the website. Google has also announced recently that HTTPS enabled websites will be ranked ahead of HTTP websites. Let’s Encrypt provides free and automated certificates for websites.